Our Story

It all started on a rainy afternoon in 2018. I was hiking through the woods, and my shoes—well, let’s just say they didn’t survive the trip. As I sat there, staring at my ruined sneakers, it hit me: Why can’t footwear be both durable and kind to the planet? That moment sparked something in me. I spent months researching, talking to experts, and even learning how to stitch my own prototypes (trust me, those early designs were... interesting). But eventually, EcoStride was born—a brand built on the belief that style and sustainability don’t have to be strangers.

Fast forward to today, and we’re still obsessed with that same question. Every pair we create is a love letter to the planet, crafted from recycled materials without sacrificing an ounce of comfort. Because let’s be honest—nobody should have to choose between looking good and doing good.

What We Believe

We’re not here to just sell shoes. We’re here to rewrite the rules. Here’s what keeps us up at night (in a good way):

• Transparency is everything. If we wouldn’t let our kids wear it, we won’t sell it to you.
• Small steps matter. Switching one pair of conventional shoes to ours saves enough water to fill 30 bathtubs—seriously!
• Comfort shouldn’t cost the Earth. Literally. Our insoles? Made from algae foam. Because why harm the planet when you can hug it with every step?

Why We Exist

Remember that viral photo of the sea turtle tangled in plastic? Yeah, that wrecked us too. The fashion industry pumps out over 300 million pairs of non-recyclable shoes annually. We’re here to flip that script. Every time you slip into a pair of our shoes, you’re voting for cleaner oceans, happier forests, and—let’s not forget—ridiculously comfortable feet.

Fun fact: Last year, our community helped divert 12 tons of waste from landfills. Not bad for a bunch of shoe lovers, right?

The Heart Behind Our Designs

We geek out over details most people never notice. That stitching? Designed to last 5+ years. The laces? Woven from recycled ocean plastic. And don’t get us started on the cushioning—let’s just say we’ve had customers swear they’d wear these to run marathons (though we’d still recommend proper running shoes for that!).

But here’s the real secret: Our best ideas come from you. Like that time a teacher wrote asking for slip-ons that could survive playground duty. Three prototypes later, our best-selling style was born. So keep those stories coming—we’re all ears.

"I bought these for the sustainability, but I keep buying them because they’re the only shoes my picky teenager will wear to school."
— Sarah K., mom of two (and accidental eco-warrior)